Hugh MacLeodIf your business plan depends on suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
About This Quote
Many entrepreneurs or business owners have a plan that involves being discovered by some big shot. The business owner may not even know who the big shot is, but he or she has an idea that that big shot will find their product or service to be worthy of attention. This big shot is promised to come by and introduce the product or service to the world. Unfortunately, this dream of being discovered does not actually work out for most people.
According to the “E-Myth Revisited” book, by Michael E. Gerber, "few businesses are discovered." For example, if your business is selling t-shirts, you may think it will be discovered by famous musicians who wear t-shirts and post pictures on their social media sites. However, these people do not wear your t-shirts and they will not tell their millions of followers where they can find your t-shirt.
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